Projects
Welcome to my portfolio! Here, you'll find a collection of my diverse writing projects that showcase my unique style and expertise. Each project reflects my passion for crafting compelling content tailored to meet the specific needs of my clients.
Central Optometry
Role Played: Content Strategist & Website Content Writing
For Central Optometry and its affiliates, I was a key contributor to their digital strategy. I drove their content strategy, defined sitemap direction, and crafted website content to ensure a cohesive and engaging online presence.
Dr. Bishop & Associates
Role Played: Website Content Strategy & Content Writing
I led the content strategy, writing, and direction for Dr. Bishop & Associates, shaping clear, patient-friendly messaging across the site. The goal was to highlight their modern approach to eye care while making it easy for visitors to explore services, understand their eye health, and book appointments.
The result is a clean, approachable site that reflects the clinic’s commitment to advanced technology and personalized care.
Calgary Distress Centre
Role Played: Website Content Strategy & Content Writing
For the Calgary Distress Centre website, I led the content strategy from start to finish. I planned out the sitemap with the team, interviewed the client, and wrote all the website content with a focus on clarity, accessibility, and most importantly, compassion. The goal was to help readers in crisis or those looking to support others find the right resources quickly and easily. I worked closely with the client to ensure the content reflected their mission and tone while improving the overall navigation and user experience. Collaboration was the key.
Daniel Island Eye Care
Role Played: Website Content Strategy & Content Writing
For Daniel Island Eye Care, I led a website refresh that reflected the practice’s evolving brand and direction. Through a detailed client interview, I helped surface what truly sets the clinic apart: its warm, personalized care and commitment to community wellness. The result was a modernized site with clear, approachable content that speaks to both new and long-time patients, aligning the practice’s digital presence with its patient-first philosophy.
Rutland Optometry
Role Played: Website Content Strategy & Content Writing
For Rutland Optometry, I led the content strategy and direction, helping shape a warm, approachable tone that reflects the clinic’s commitment to family-focused eye care.
The content was designed to be clear, informative, and easy to navigate, making it simple for patients to understand their options, learn about eye health, and feel confident booking a visit.
Joshua Powell M.D.
Role Played: Website Content Strategy & Content Writing
I partnered with Joshua Powell, M.D., a cataract surgeon focused on delivering a high-end, efficient patient experience, to transform his online presence. The goal was to simplify the complex world of ophthalmic surgery for a diverse, educated audience. I led content strategy, collaborated closely on the sitemap, and wrote clear, engaging website copy that balanced medical accuracy with approachability. The result is a site that reflects the practice’s modern, data-driven approach while helping patients feel informed and confident in their care.
Belle Vue Specialty Eye Care
Role Played: Website Content Strategy & Content Writing
I led the content strategy and wrote the full website copy for Belle Vue Specialty Eye Care, a multidisciplinary vision care practice in Hattiesburg, Mississippi. My approach focused on clarifying their unique service pillars, including functional optometry, vision therapy, low vision rehabilitation, and children's eye care, while maintaining a tone that was welcoming, professional, and empowering. I developed consistent messaging that reflects their commitment to helping patients see more than just 20/20 and truly engage with the world around them. The result is a cohesive online presence that communicates their expertise, patient-centered care, and long-term vision for improving quality of life.
Dr. Zargar Eyecare
Role Played: Website Content Strategy & Content Writing
I led the content strategy and website copywriting for Dr. Zargar Eyecare, a premium vision care practice based in Richmond Hill, Ontario. The client wanted a bold brand refresh to sharpen its identity and elevate messaging across services such as dry eye treatment, myopia control, and high-fashion eyewear. My approach focused on creating a strong, unified tone that is clear, stylish, and patient-centered, reflecting their commitment to both clinical excellence and optical design. The result is a refreshed online presence that mirrors their distinct brand vision, speaks to their ideal audience, and positions them for growth.
Riverwalk Dental
Role Played: Website Content Strategy & Content Writing
I led the content strategy and wrote the full website copy for Riverwalk Dental, a neighborhood dental practice located in Calgary’s East Village. My work focused on positioning the practice as warm, approachable, and community-rooted, highlighting its quality-over-quantity philosophy, tech-savvy yet relaxed environment, and personalized care for patients at every stage of life. The result is a consistent digital voice that connects with busy professionals, families, and local residents alike, creating content that feels inviting, clear, and focused on comfort, trust, and long-term oral health.
MacuMira
Role Played: Website Content Strategy & Content Writing
I spearheaded the content strategy and full website copywriting for MacuMira, a technologically advanced medical device brand offering a noninvasive, clinically proven treatment for dry age-related macular degeneration (dry AMD). Working within rigorous regulatory boundaries, I crafted clear, accurate, and compliant content that communicates both the scientific depth and the patient‑centred benefits of the technology. The result is a site that balances authoritative medical detail with accessible language, helping eye‑care professionals and patients alike understand what MacuMira offers and how it can fit into care workflows.
