Projects
Welcome to my portfolio! Here, you'll find a collection of my diverse writing projects that showcase my unique style and expertise. Each project reflects my passion for crafting compelling content tailored to meet the specific needs of my clients.
Central Optometry
Role Played
For Central Optometry and its affiliates, I was a key contributor to their digital strategy. I drove their content strategy, defined sitemap direction, and crafted website content to ensure a cohesive and engaging online presence.
Dr. Bishop & Associates
Role Played: Website Content Strategy & Writing
I led the content strategy, writing, and direction for Dr. Bishop & Associates, shaping clear, patient-friendly messaging across the site. The goal was to highlight their modern approach to eye care while making it easy for visitors to explore services, understand their eye health, and book appointments.
The result is a clean, approachable site that reflects the clinic’s commitment to advanced technology and personalized care.
Calgary Distress Centre
Role Played: Website Content Strategy & Writing
For the Calgary Distress Centre website, I led the content strategy from start to finish. I planned out the sitemap with the team, interviewed the client, and wrote all the website content with a focus on clarity, accessibility, and most importantly, compassion. The goal was to help readers in crisis or those looking to support others find the right resources quickly and easily. I worked closely with the client to ensure the content reflected their mission and tone while improving the overall navigation and user experience. Collaboration was the key.
Rutland Optometry
Role Played: Website Content Strategy & Writing
For Rutland Optometry, I led the content strategy and direction, helping shape a warm, approachable tone that reflects the clinic’s commitment to family-focused eye care.
The content was designed to be clear, informative, and easy to navigate, making it simple for patients to understand their options, learn about eye health, and feel confident booking a visit.
Daniel Island Eye Care
Role Played: Website Content Strategy & Writing
For Daniel Island Eye Care, I led a website refresh that reflected the practice’s evolving brand and direction. Through a detailed client interview, I helped surface what truly sets the clinic apart: its warm, personalized care and commitment to community wellness. The result was a modernized site with clear, approachable content that speaks to both new and long-time patients, aligning the practice’s digital presence with its patient-first philosophy.
Joshua Powell M.D.
Role Played: Website Content Strategy & Writing
I partnered with Joshua Powell, M.D., a cataract surgeon focused on delivering a high-end, efficient patient experience, to transform his online presence. The goal was to simplify the complex world of ophthalmic surgery for a diverse, educated audience. I led content strategy, collaborated closely on the sitemap, and wrote clear, engaging website copy that balanced medical accuracy with approachability. The result is a site that reflects the practice’s modern, data-driven approach while helping patients feel informed and confident in their care.
